Mixing Board Studio Session: Katie Dreke on the Modern Brand & Human Connection

“Brand identity is so much more beyond color and font choice. We’re getting into how does that impact the haptic feedback in the app as it sits in your hand and you’ve done something? Does it shake? Does it make a sound? What is that sound? What happens on the screen? And what are the ways in which the app experience returns my data back to me in a way that is valuable?”

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