Mischa Vaughn Goes Direct on the Future of Content

  • What’s the goal of whatever piece you’re trying to produce?
  • What’s the audience, who are you trying to reach? And that can be super specific, I want to reach CIOs at Fortune 500 companies. Or it could be broader — designers at Series B and up companies.
  • Where should this go? What channels will it go on to succeed? How does it get seen, in terms of distribution? What does it need to succeed, from a distribution standpoint?
  • How do you want people to feel after they’re done reading it? And that’s for more just helping instruct the piece; the tone that you put into it.

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